For the past few years, many of you in the agent and reseller channel have been seeing a reduction in revenue and market share. It's become more difficult to re-sign your customers at renewal time due to an increasingly competitive landscape. If you are fortunate enough to do so, you’ve experienced serious revenue write-down and reduced term due to the lack of value differentiation from carrier to carrier. In the past, a provider's commitment to service excellence offered a measure of retention insurance, but the recent trend in workforce reduction has affected the telecom employees most responsible for customer satisfaction. As the old business maxim states, “quality or low price - pick one.”
By creating a marketplace for “Software as a Service” (SaaS), you now have the ability to enhance your core portfolio, and become something more than purveyors of customer premise equipment and plain commodity priced networks. By providing enterprise-strength services from Microsoft, Cisco, McAfee and EMC you can now
assist your customers with important business processes including corporate messaging and archiving,network security, audio/video collaboration and critical data back up. Because these month-to-month subscription services reduce the need for server hardware, complex software licenses, and specialized IT personnel, your customer are able to focus their attention on running the business rather than the underlying technology infrastructure.
Let’s look at the cost differential for a small business deploying corporate email services based on 20 users:
On-site Microsoft Exchange Deployment
$ 5,000 - Server Hardware
$699 - 2007 Exchange Server Application
$1340 - ($67 x 20) CAL (Client Access License)
$7039 start-up costs, in addition to $40,000 plus benefits annually for IT support personnel. This represents a 36-month break-even point for fixed costs without factoring in maintenance, hardware replacements or software upgrades.
Hosted Microsoft Exchange Server Deployment
This includes anti-virus, anti-spam, daily back up, 2 GB of disk storage per user, Microsoft Outlook Client for each user, all software upgrades/patches and level 1 and 2 support.
Zero start-up costs / $2640 annually ($11 per user/per month).
These numbers represent the true value of on-demand software delivery over a traditional on-site deployment. With a private labeled “SaaS” marketplace from GreenAppX, you’ll create new streams of revenue, preserve overall margin, increase retention rates, and minimize the competitive threat at time of renewal.
For additional information, contact GreenAppX at (877) 630-8853 or http://www.greenappx.com/ .
Labels: GreenAppX, Microsoft Hosted Exchange, On-Demand Software, SaaS
